Shoaib Ganai — Digital Marketing Portfolio
Digital Marketing Strategist

Shoaib Ganai

11+ Years of Data-Driven Digital Marketing Excellence — Driving Growth Through SEO, Paid Ads, Analytics & Local Search Optimisation. Trainer to 500+ Students Worldwide.

11+
Years Experience
150+
Clients Served
500+
Students Trained
4
Countries Reached
5
Platforms Mastered
Platform Metrics & Results
Sample results from managed accounts · Last 90 days
GSC
Google Search Console
Organic Search Performance · Q1 2026
Total Clicks
84.2K
↑ 34% YoY
Impressions
1.4M
↑ 28% YoY
Avg CTR
5.9%
↑ 0.8pt
Avg Position
8.3
↑ 4 spots
search.google.com/search-console
Top Queries Clicks Impr. CTR Pos.
junk removal near me 3,240 48,200 6.7% 4.2
pool cleaning service 2,810 39,100 7.2% 3.8
hvac contractor 2,190 31,400 7.0% 5.1
house cleaning nyc 1,950 28,700 6.8% 6.4
roofing contractor ca 1,720 25,900 6.6% 5.9
Monthly click trend — Jan to Dec 2025
GMB
Google Business Profile (GMB)
Local SEO Performance · Aggregate View
Profiles Managed
112
Published
Avg Monthly Views
4.8K
↑ 41%
Avg Rating
4.7★
+0.4 pts
Action Breakdown — Monthly Avg per Profile
Business Searches
2,840
Direction Requests
1,920
Website Clicks
1,530
Phone Calls
1,140
Photo Views
3,200
✓ Top Achievement: 38 profiles taken from “Missing store code” → fully optimised & published within 30 days
GA4
Google Analytics 4
Website Behaviour · 90-Day Window
Total Users
218K
↑ 29%
Sessions
341K
↑ 26%
Engagement Rate
64%
↑ 9pt
Conv. Rate
3.8%
↑ 1.2pt
Traffic Acquisition Funnel
Organic Search
90%
124K
Direct
65%
89K
Paid Search
45%
62K
Social
30%
41K
M
Meta Ads (Facebook + Instagram)
Paid Social Performance · Q1 2026
Ad Spend
$48K
Managed
ROAS
4.2×
↑ 0.8×
Avg CPL
$18.40
↓ 22%
CTR
2.8%
↑ 0.6pt
Active Campaign Performance
Home Services — Local Lead Gen
$12.80
CPL
3.4%
CTR
5.1×
ROAS
Healthcare & Wellness — Awareness
$21.50
CPL
2.1%
CTR
3.8×
ROAS
Real Estate — Retargeting
$9.20
CPL
4.8%
CTR
6.2×
ROAS
Solar Energy — Lead Gen
$28.60
CPL
1.9%
CTR
3.1×
ROAS
G
Google Ads (Search + Display + Local)
Paid Search Performance · Cumulative Portfolio View · 2025–2026
Total Ad Spend Managed
$142,000
Total Conversions
8,420
Avg CPA
$16.87
Avg Quality Score
8.4 / 10
Search Impression Share
72.3%
Top Performing Campaigns by Conversion
Campaign Clicks Conv. CPA
Home Cleaning – Search 12,400 940 $13.20
Plumbing – Local 8,900 820 $10.80
HVAC Services – Search 7,200 710 $17.40
Solar Energy – Lead 5,800 620 $22.10
Medical Spa – Display 4,300 540 $19.80
Monthly Conversion Trend
580
Jan
620
Feb
710
Mar
760
Apr
840
May
910
Jun
1000
Jul

Core Services
🔍
SEO & Content Strategy
Comprehensive organic search optimisation — from technical SEO audits to content roadmaps that consistently land clients on page one.
Technical SEO Keyword Research On-Page SEO Link Building GSC
📍
Local SEO & GMB Management
Dominate local search results with fully optimised Google Business Profiles, citation building, review management and local content.
GMB Optimisation Citation Building Review Management Local Keywords
📊
Analytics & Reporting
GA4 setup, custom dashboards, conversion tracking and data-led insights that translate performance numbers into clear business decisions.
GA4 Setup GTM Conversion Tracking Looker Studio
💰
Google Ads Management
ROI-focused paid search campaigns — Search, Display, Shopping, and Local campaigns with continuous optimisation to lower CPA.
Search Ads Display Local Campaigns Bid Strategy
📱
Meta Ads (Facebook & Instagram)
Full-funnel paid social strategy — from creative development to audience targeting, A/B testing and ROAS maximisation across Meta platforms.
Facebook Ads Instagram Ads Retargeting Lookalike Audiences
🏢
Multi-Location Business Growth
Scalable digital marketing strategy for businesses with multiple locations — consistent brand, localised execution and centralised reporting.
Multi-Location SEO Bulk GMB Management Franchise Marketing

150+ Businesses Served
Across 25+ industries · Primarily USA
CA · 29 clients TX · 13 clients FL · 7 clients NY · 5 clients AZ · 4 clients
WJ
Wakanda Junk Removal
Junk Removal Service
MP
Max Pool Service
Swimming Pool
CA
WO
William Olson & Co LLC
General Contractor
WA
CRW
Chef Rachel Wilson
Personal Chef Service
CA
BHC
Bright House Cleaning Services
House Cleaning
NY
HH
Healing Hair and Body Houston
Holistic Medicine
TX
SEP
Solar Electrical Plus INC
Solar Energy
CA
Dr
Dr Drip IV Hydration & Wellness
Medical Spa
CA
EGF
Elizabeth Grace Floral
Florist
CA
IP
Innovative Pools and Spas
Contractor
TX
JTA
JT’s Automotive
Auto Repair
CA
BCE
Best Carpet Cleaning Experts
Carpet Cleaning
TX
TMG
The Monark Group
Real Estate Agency
TX
BBS
Bee Body Sculpting
Wellness Center
CA
QSI
Quickway Supermarket Inc
Supermarket
PA
BQM
Beauty Queen Microblading
Permanent Make-up
CA
SF
Strathmore Renovations
Remodeling
NY
TTV
The Vitamin Station
Vitamin & Supplements
CA
CHL
Chemstar Landscaping
Landscaper
TX
MLF
Maurice Maitland Law Firm
Law Firm
CT
FSM
Florida Solar by Mike
Solar Panel Maintenance
FL
LCX
Luxor Construction, Inc.
Custom Home Builder
UT
HEP
Hair Extension Plus
Hair Extension Technician
VA
JBG
JHB Boxing Gym
Boxing Gym
CA
+126
More Clients

Training 500+ Students Worldwide
USA · Singapore · India · Kashmir
500+
Students Trained
4
Countries
6+
Courses Delivered
11+
Years Teaching
🇺🇸
USA
180+
Students trained
Focused on local SEO, Google Ads and GMB for US-based service businesses. Online cohorts and 1-on-1 mentorship.
🇸🇬
Singapore
80+
Students trained
Digital marketing fundamentals, paid media strategy, and GA4 analytics. Strong focus on e-commerce and SaaS verticals.
🇮🇳
India
160+
Students trained
Full digital marketing curriculum — SEO, social media, Meta Ads, content strategy, and freelancing skills for career-starters.
🏔️
Kashmir
80+
Students trained
Local talent development initiative — equipping young Kashmiri professionals with in-demand digital skills for remote work.
Curriculum Highlights
1
SEO Fundamentals to Advanced
Technical SEO · On-page · Link Building · GSC
2
Google Ads Mastery
Search · Display · Local · Shopping · Bidding
3
Meta Ads (Facebook & Instagram)
Audiences · Creatives · ROAS · Retargeting
4
Google Business Profile & Local SEO
GMB Setup · Citations · Review Strategy
5
Google Analytics 4 & Reporting
GA4 Setup · GTM · Dashboards · Conversion Tracking
6
Freelancing & Client Acquisition
Upwork · Fiverr · Proposals · Pricing · Retention
Student Outcomes
Secured remote jobs after training
70%+
Started freelancing independently
200+
Joined agencies or in-house teams
120+
Average student satisfaction rating
4.9★
“

Shoaib’s training completely changed my career. Within 3 months of completing his Google Ads and SEO course, I landed my first remote client from the USA and was earning more than my previous full-time salary.

AR
Aryan Raina
Student · Kashmir → Remote Freelancer

Shoaib Ganai

With over 11 years of hands-on experience in digital marketing, I have helped more than 150 businesses across the United States grow their online visibility, generate more leads, and convert traffic into revenue.

My approach is fully data-driven — every campaign decision is backed by analytics. Whether it’s crafting an SEO strategy that ranks a local service business on page one, or building a Meta ad funnel that consistently delivers a 4× ROAS, I bring both strategic thinking and technical execution to every client relationship.

I specialise in working with small and medium-sized service businesses — home services, healthcare, construction, legal, food & beverage, and professional services — with deep expertise in local SEO and multi-location management.

Beyond client work, I am passionate about education. I have personally trained 500+ students in digital marketing skills across the USA, Singapore, India, and Kashmir — helping the next generation of marketers build real, career-ready expertise.

Google Ads Certified Meta Blueprint Certified GA4 Analytics Local SEO Expert GMB Specialist CRO Digital Marketing Trainer
Get In Touch
✉
Email
shoaibganai@digitalmarketing.com
🌐
Location
Srinagar, J&K, India · Serving Clients Globally
📅
Experience
11+ Years · 2013 – Present
Connect
LinkedIn
Twitter/X
Upwork
Shoaib Ganai — Digital Marketing Portfolio
© 2026 · 11+ Years of Digital Marketing Excellence · 150+ Clients · 500+ Students Trained Worldwide
SEO · GMB · Google Analytics 4 · Meta Ads · Google Ads · Digital Marketing Training